Bono + Africa = Greatness. As a longtime U2 fan, I was instantly a fan of the Product Red campaign when it was launched in 2006. Product Red is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics, Gap, Emporio Armani, Hallmark (US) and Dell. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of (RED) monies.
So we know that Product Red is a great brand. But which Product Red merchandise stand out as top gift contenders this season? Well, as a huge coffee drinker, I have found the Starbucks (Red) Card to be a perfect gift for a co-worker or friend, as part of the proceeds go to the Global Fund, as well as a percentage of all purchases on the card if the recipient reloads it. Plus, the card serves as a reminder to me of the poverty and illness prevalent throughout Africa every time I order a drink. In addition, Hallmark has introduced some really cute (Product) Red greeting cards, and gives 8% of the proceeds to the Global Fund. For the tech lover on your list, check out the Product (Red) iPad 2 Smart Cover from Apple ($69.00), as well as the (Product) Red iPod Nano, currently $129.00. Finally, the gift of Nike (Red) laces, only $4.00, allows the athlete to make a bold statement in the gym or on the court that he or she is standing up to poverty and disease in Africa.
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